It is the part of the project where market conditions (population, income, characteristics, needs) are analyzed to make marketing decisions (product, price, commercialization, and promotion) that maximize the sales or profitability of the product. 



Chapters


1.1. Product

1.2. Customers

1.3. Competitors

1.4. Price

1.5. Promotion

1.6. Comercialization

1.7. Income Budget





Where to get the information?


Primary and secondary information.


Primary sources are those that contain new and original material, the product of research, and can be books, articles, censuses, or patents.


The secondary sources are those that organize the information gathered by others, may be books, wikipedia, directories, or popular articles or opinion regarding other investigations (other than the author). 


The important thing is that these types of sources are external, public (free or paid), it is very extensive information, and in general it is cheaper, but it is available to everyone, for example, your competitors.


If you want to know how many chemical companies there are in your country, and what their business practices are, you can consult the economic censuses, and their websites.




Your own information.  


When you have collected all the important external information, there will be aspects for your project that are not published, or have not been investigated, then you can complete the external information with your own information, such as surveys, focus groups, investigations, experiments, and own development.
















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